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24 / 05 / 2017
Channel Image00:27 AdWords gets Google Optimize & Google Surveys 360 integrations» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land.

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Channel Image00:03 New RLSA Strategies for Search Marketers» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid...

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23 / 05 / 2017
Channel Image22:00 SearchCap: Google AdWords AMP, in-market audiences & Google black test» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land.

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Channel Image21:53 The big SMX Advanced preview» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new...

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Channel Image19:58 Google will automatically convert display ads to AMP, test AMP landing pages for Search» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Company says AMP ads can load up to 5 seconds faster than standard display ads. The post Google will automatically convert display ads to AMP, test AMP landing pages for Search appeared first on Search Engine Land.

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Channel Image19:44 Voice, mobile & apps: Get the latest on Google’s search developments at SMX» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the...

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Channel Image18:13 Google is testing 11 variations of black links in search results» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google's latest test: replacing blue links with black ones in the user interface. The post Google is testing 11 variations of...

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Channel Image16:54 Want more links? Be more likable.» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Wondering why you aren't getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links. The post Want more links? Be more likable. appeared first on Search Engine Land.

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Channel Image16:42 Stop oversimplifying everything!» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The old days of gaming Google's ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven't moved on yet. The post Stop oversimplifying everything! appeared first on Search Engine Land.

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Channel Image15:00 Google is extending in-market audience targeting to Search campaigns» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land.

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30 / 08 / 2016
Channel Image16:27 Five very quick tips to building a loyal ecommerce customer base» Search Engine Watch
Don’t leave all that juicy revenue out there; get smart about re-engaging and watch your numbers climb.