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08 / 12 / 2016
Channel Image22:00 SearchCap: Google local tweets, AdWords audience targets & SEO strategies» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local tweets, AdWords audience targets & SEO strategies appeared first on Search Engine Land.

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Channel Image20:46 Google brings campaign-level audience targeting to all AdWords advertisers» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new feature will be a big time-saver. The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine Land.

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Channel Image17:09 Why good SEO is strategic» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company's marketing efforts. Columnist Kevin Lee explains why this view needs to change. The post Why good SEO is strategic appeared first on...

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Channel Image16:12 How to use your buyer personas to build your 2017 search marketing budget» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You've done your research and created buyer personas -- now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget. The post How to use your buyer personas to build your 2017 search marketing budget appeared first...

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Channel Image15:18 Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense. The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle...

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Channel Image02:00 Tweet Google an emoji & it will reply with local search results» Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Tweet an emoji to @Google and you'll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji. The post Tweet Google an emoji & it will reply with local search results appeared first on Search Engine Land.

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